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A: What problems will exporters face in moving to the foreign market?
B: An exporter needs to know the social characteristics of people he is dealing with.
A: Like what?
B: What do they like or dislike, what languages do they speak, what religions do they follow?
A: Reasonable.
B: Especially he needs to know their behavior, their habits, their way of life and the things they are used to.
A: Sometimes people in different countries, or even in different parts of the same country, have varying outlooks because of the tribe and culture.