Cambridge is top university for 'sugar daddy dating' - Andrew Marszal(22 Jan 2013)

More female students at Cambridge University signed up for "sugar daddy dating" than at any other British university last year, according to an online dating website.

Some 168 Cambridge students joined – a controversial US-based internet dating website which matches attractive young women with wealthy, usually older men – last year. Eight of the other top 20 universities using the website were based in London. is frequented by male business executives on an average income of £170,000 per year. Women who sign up can agree to exchange their time and affection for lavish dates, expensive shopping trips and, in some cases, regular cash allowances.

The website – which specifically targets university students by offering a free premium membership to users with a university email address – also reported a 58 per cent increase in all university students enrolling in 2012.

The current academic year is the first in which undergraduates can be charged up to a maximum £9000 in annual tuition fees. According to the website, the average female university student using the website receives £5000 per month from their "benefactors" to "cover the cost of tuition, books and living expenses".

“College should be an opportunity to expand the mind and experience new things," said Brandon Wade, CEO and founder of "Unfortunately, because of the of recent tuition hikes, the college experience has become greatly unbalanced.”

He added: “While some may argue that these women are just using men for their own personal gain, I believe that they are proactive in pursuing a higher education.”

Although a survey conducted last year by the website found approximately 80 per cent of all relationships conducted through involve sex, Wade has rejected criticism that the nature of the site could be interpreted as a form of prostitution.

Speaking last year, he said “sugar babies” – young women using the website – were “intelligent and goal-oriented ladies, while sugar daddies are respectful gentlemen.”

He wrote on his website: “Because the relationship between a sugar daddy and a sugar baby is romantic in nature, most sugar relationships will likely involve 'sex' ... And because a sugar daddy is expected to be the generous gentleman, 'money' will always be spent on the sugar baby. I don’t see anything wrong (or illegal) with that!"

University students now comprise 44 per cent of the site's worldwide membership.

Top 20 Fastest Growing Sugar Baby Schools, determined by number of new sign-ups in 2012:

1 University of Cambridge – 168

2 London School of Economics – 163

3 University of Kent – 160

4 University of Nottingham – 155

5 Glasgow Caledonian University – 154

6 University of Southampton – 153

7 Oxford Brooks University – 150

8 University of Edinburgh – 148

9 University of St. Andrews – 147

10 University College London – 140

11 Brunel University, London – 137

12 University of East London – 136

13 University of Manchester – 134

14 Goldsmith, University of London – 133

15 University of Exeter – 129

16 Queens University Belfast – 120

17 University of Westminster – 115

18 University of Leeds – 98

19 University of Surrey – 96

20 London South Bank University – 89